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Thursday, August 10, 2006
Mobile Couponing
 Now that everyone and their grandmother have cell phones, marketers began to focus more and more attention towards this market. Enpocket and Media Planning Group planning to launch the mobile couponing campaign promoting McDonald's late night deals in the New York metropolitan area.The coupons will be offered on the McDonald's Late Night Lounge website along with campaigns on several popular mobile internet sites, where consumers are targeted by age and location. McDonald's said that they are looking for innovative ways to interact with our customers in a way that will create relationships that build brand loyalty. So by targeting the customers with special offers when they are mobile is very powerful for McDonald's. As for the cell phone users market, they aligns perfectly with the quick serve restaurants' core consumer demographic. People who use cell phone often have habits of late night eating and wanting things quickly, which will drive them into stores. unlocked cell phones, cellular phone handset, camera phone pics, mobile phone reviewsunlocked cell phones, cellular phone handset, camera phone pics, mobile phone reviews
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unlocked cell phones, cellular phone handset, camera phone pics, mobile phone reviews| posted by truongn2 at 6:14 PMHome -----> Mobile Couponing |
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