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Thursday, July 20, 2006

 

Women & Cell Phones

 

Sprint recently did a survey regarding women and their cell phone preferences. Findings show that 56 percent of women want to personalize their cell phone, rather than 32 percent for hairstyles.

The study is called "Women in a Wireless World" survey, Sprint concluded that women are also more interested in ringtones than men (54 percent compared to 42 percent) and are more likely to use ringtones to personalize their phone (81 percent compared to 75 percent).

Other interesting findings show that when compared to men, women are also more likely to want their phone within reach 24 hours a day (37 percent to 30 percent). Communicating with family beyond just making phone calls is certainly one reason: 70 percent of woman indicate they text message with family members, and 61 percent indicate they take pictures of their family with a camera phone.

What are women pictures and texts habits?
- Take pictures on their camera phone during the winter holidays - 71%
- Text message with family members - 70%
- Instant message with family members - 68%
- Use their camera phone for family gatherings - 35%

What are the favored cell phone styles?
- Flip Phone - 72%
- Regular Phone (Candy Bar Size) - 20%
- Slider - 4%
- Rugged - 3%
- Business Device (PDA) - 1%

What are the favored accessories?
- Handsfree Headset / Ear Bud - 36%
- Car Charger - 32%
- Carrying Case - 15%

What do women use cell phones for other than talking?
- Look for something in the dark - 61%
- Find a keyhole - 43%
- Guide their way through the dark - 34%
- Read in the dark - 15%
- Replace a lighter at a concert - 6%
- Signal in code - 5%
- Shine in face to tell a ghost story - 1%

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| posted by truongn2 at 3:26 PM


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