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Thursday, April 27, 2006

 

Mobile Wallet Trend

 

The trends for mobile wallet is growing and the study proves it! As many as 25 million wireless subscribers in North America could be using their cell phones as mobile wallets by 2011, reports In-Stat.

Recent research by In-Stat found the following:

- According to an In-Stat consumer survey, attitudes of U.S. users towards mobile wallets are at best, lukewarm, with roughly one-third of respondents interested, one-third indifferent, and one-third uninterested.

- The most frequently mentioned barrier to the mobile wallet is added fees for its use (72% of respondents), followed by security concerns about loss of the phone and privacy.

- Survey data found that mobile wallet was most appealing to technology innovators and early adopters as well as subscribers who already rely heavily on their wireless phones.

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| posted by truongn2 at 3:19 PM


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